Caliber Restoration

I contracted for Caliber Restoration, focusing my efforts on rebuilding their website, https://www.caliberrestoration.com/. By creating simple CTAs and making basic UX/UI changes, I reduced the bounce rate by 20%.

For one of their sales representatives, I helped create a Steve “The Roof Guy” campaign. He wanted a design for a bus advertisement (for the record, I insisted on placing a colon after “trusted,” but I was overruled by the client):

stevebillboard

I also created a landing page for the campaign, which is now deactivated, but which helped direct leads to the client.

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